Anoeses is a Ukrainian brand inspired by eroticism that was founded in 2018. Anoeses takes its start from the relationship of Kostya and Katya Savvopulo. Their growth as a couple shows the power of interdependency, secure attachment style, and co-creation, which reflects in the rise of the brand. The brand name has derived from the psychological term —anoesis. It's the feeling when our brain can receive pure impressions or sensations without cognitive context. We played a little and changed the letter 'i' for 'e'.